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Saturday, March 7, 2009

TATA Nano - The much awaited Rupees 1 Lakh Car

The long awaited TATA Nano is soon to hit the roads. What a great effort from TATA ! Finally the dream of Ratan Tata of providing the common man with a car worth Rupees 1 Lakh (approx less than $2,000) will be realized.

Im eagerly waiting for this small car. I was waiting for this since the last year. Spending a Lakh and owning a car would be worthy when you don't want to spend much during recession. Yes, I am not inclined to spending any money during the recession time.

I registered myself at the TATA Nano website so they have sent me a mail detailing this information

Hi All,
We have announced the domestic launch of our much-awaited car, Tata . Tata will be launched at a function in Mumbai on March 23, 2009. The cars will be on display at Tata Motors dealerships from the first week of April 2009. Bookings will commence from the second week of April 2009.

We are making arrangements for the widest possible network to book the car, so that prospective customers can conveniently avail of booking facilities at their locations, across India. The booking process and other details will be announced on March 23, 2009.

You can log on to our website for all the updates, to air your views in forums and participate in contests. We hope to see you and your friends and family there.

Bye for now,

Tata Team

I am glad that they are finally hitting the market. For those of you who are not aware, the Nano project came across many hitches. First it was with the allocation of land at Singur, followed by impact of recession and decrease in sales. At a point I was skeptic whether they would will be capable of selling it for 1 Lakh.

They did a clever thing by reducing the marketing costs. I don't think for a car which had become very popular more than two years before its release, a car which gained huge attention throughout the world more than a year before its public launch - does it need any more marketing ? Not at all.

Even though the economy is bad and the future for the at least next few months appears to be dark, Im confident that TATA Nano would still have huge demand. Whether TATA Motors will be able to meet the huge demand is the question. I think they may not be... obviously, when the price is in the reach why would someone postpone the thoughts of buying it ?

Good Luck TATA Nano!

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